“A descent into hell”

THE DRIVE

INDOOR CYLING CLUB

MILÁN

A descent into hell

The Drive is located in the center of Milan. A cycling club where a radical and transgressive interior design has been carried out.
A “descent into hell” represents the maximum effort that is reached during this frenetic activity.
Its walls stand out for their hand-carved demon heads, a decontextualized merry-go-round ride horse, the pulpit covered in gold leaf from where the teacher gives the class,
or the XXL format equalizer where each LED is inserted in a bottle of water of the sponsor’s brand.

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PROJECTS

Each project must have a storyline, tell an honest, credible, unpretentious story.
Contextual with the space, the environment and the product or service.